Out with the Old, In with the New

For the last few months, I thought about how I wanted to rebrand myself. This time last year, I redesigned my brand for the first time in 5 years before jetting off to HOW Design Live. However, I might have rushed it. 

Now, one year later, I have redesigned my brand once again. This time, I feel like I am truly reflecting who I am. I wanted to create a symbol for myself. My logo not only expresses how I approach the creative process, but my innovative thinking as well.

Color was a major change with my redesign as well. As much as I love black and white, they were not the colors that inspired me on a daily basis. Whites and treys with accents of coral are really what surround my daily life. 

I am excited to finally share my new logo and website rebranding. I look forward to all forms of feedback. 

—LA

Posted on May 7, 2014 and filed under Graphic Design.